Flave Landing Page Photo.png

Flave

Position: Co-Founder

August 2019 - February 2021

At Flave I was responsible for product design, the user experience, research, customer support, and innovation. With the other two co-founders I developed our business model and value proposition. I competed in five pitch competitions, winning cash prizes in three. I also helped to manage the social media platform and created most of our digital media.

 

What is Flave?

Flave is a mobile app that rewards consumers for dining at local restaurants as opposed to chains. Restaurants need a platform to facilitate consumer engagement without further crippling their margins. Flave leverages gamification and is a cost-efficient platform that drives traffic to local restaurants.

 
 

 My Involvement

Flave forced me (happily) to wear many hats and to be involved in every aspect of the business. I sharpened my product design skills and developed a business model from the ground up. Below you will find a gallery of my work including videos of prototypes, marketing videos, pitch competition videos, and designs. I was a finalist in the University of Baltimore’s Rise to the Challenge Competition. I won the Hustler Award and the University System of Maryland Baltimore Fund. The Baltimore Fund is given to the entrepreneur who best exemplifies the University's commitment to Community and Civic Engagement, Ethical Engagement, and Responsible and Resourceful Stewardship for the City of Baltimore.

Skills and tools used throughout this venture include:

  • Product Design

  • Business Development

  • Mobile Applications

  • UX Research

  • UX Design

  • Usability Testing

  • Remote Testing

  • Contextual Interviews

  • Surveys

  • Wireframing

  • Prototyping

  • Sketch

  • Protopie

  • Axure

  • Invision

  • Project management

  • Stakeholder Engagement

  • Marketing

  • Proposal Writing

  • Social Media Management

  • Content Development

  • Pitching

Prototype made in Fall 2020 using Sketch and Protopie

James Soldinger, Rise to the Challenge Pitch

 

Prototype made in Spring 2020 using Sketch and Protopie

Promo to convince users to support local restaurants during COVID-19

Prototype made in Winter 2019 using Sketch and Protopie